Zane Segruma Design Thinking Persona profile example


More about my professional background - in my Linkedin profile.


To better understand me as a person I've added my personal profile on the left side. What is that, you might ask? It is the Persona profile. Personal profile creation also is one of the widely used methods in design thinking.


If to focus on what I actually do, it's hard to say that in just a couple of words. There are many roles I play and that is part of my every day. I'm a wife, mom, daughter, sister, aunt, friend, IT field professional, Design thinker, and Service Design enthusiast, I'm a leader, colleague un above all - I am myself. And while I don't always manage to devote so much time to my own priorities, I still believe this is the most important role of my life. Stying loyal to myself, my beliefs, and following my own dreams is a key priority for me as for everyone else. 


Being why above my 30s I can say that I've been lucky enough to experience a lot of successes, but also a lot of failures. Even if I really hate my failures I will admit that those have been the biggest push for my self-development. Obviously in my professional field. Yet also in my self-development - understanding myself, ways of working with patterns of my life I don't really like, and most importantly - how to implement these new discoveries into every day of my life. That's the hardest part!

And the more I'm able to navigate the route, the happier and engaged I am about everything I do. And again - that's why I'm so into design thinking,  creativity, and its usage in various situations. This is the experience I would like to share with people like me or people who are just curious about it. 


Design thinking

All on this website is about design thinking since that is my core attention point. 

My mission in this project is to share practical usage of methods and approaches that I've learned and practiced in my professional field - service design and design thinking.

Yes, the majority of my experience comes from my professional work in the IT field. It has a lot of sense to use these methods in IT, where there are high-speed new services and products development cycles. Yet, the design thinking approach is universal and can be used in any case where is a place for value focus, creativity, new approaches, and discoveries. In many business industries. In many creative professions. But also outside of the business world - in our personal industry.


Design thinking is a philosophy and a sequence of actions to get from the idea to solution, from problem to resolution. Yet, during the process, the used methods are the ones that make the magic happen. And there are so many different methods that can be used.

Moreover, during the design thinking process team will execute many sequenced methods, yet each of these methods can also be used solely. To achieve smaller goals. To help in the situations. To inspire more actions and ideas. I've experienced so many times while using these methods alone or with my team:

  1. came to discoveries, ideas, and solutions;
  2. have got great positivity and energy shot while doing so.

It doesn't have to be a complete design thinking cycle to use these methods. They have a universal usage spectrum while remaining still fun, energizing, and inspiring.

How to read articles

The most considerable attention in this project I will pay to the usage of these methods and games in other than professional areas. There are so many circumstances where these methods can be used - at home, with family, with friends, in education, in communication with wider audiences, etc. And exactly this is what I'll cover in the blog, or more precisely - in the article series. I'll start with describing the method itself and will continue with posts about how I've used these methods:

  1. For my personal challenges 
  2. Within circles of people close to me, like family or friends
  3. Situations where broader audiences are involved, like in a professional field or with projects/questions involving different people 
Feel free to use all articles or only the ones that interest you the most - methods, personal usage, etc. 

Would you like to join me in new experiments?

I would be delighted to hear your impressions while reading the posts or your experience trying these ideas on your own. Certainly, do let me know if you would like to join me in some of the future experiments I'm planning. 

How to get in touch with me?

Feel free to use the contact form to send me a message. 

I wish you experiments full of discoveries together with me.